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Quizno's gets toasted on blog
Submitted by Fayaz on Tue, 06/02/2009 - 11:09am.
Very funny piece off a blog entry on the internet somewhere, sent to me by a fan
WIZNOS SUB! is hoping to take a bite out of rival Quiznos Sub by offering the economically stimulating LB. O’ FLESH Value Meal.
According to WIZNOS CEO Richard Quick, Esq. “At only $3.99, the LB. O’ FLESH Value Meal provides a your choice of WIZNOS Sub with a full pound of meat. Plus, when you buy one LB. OF FLESH Value Meal, you get a 2nd one free!”
At a press conference earlier today, reporters asked how Wiznos Corporation could possibly make money selling two 1 lb. sandwiches for only $3.99.
CEO Quick explained: “It’s simple. The second lb. of flesh is extracted directly from our franchisees.”
WIZNOS SUB! is a QuickCo company, widely praised for its contributions to the homeless (helping them get their start) and the trial lawyer community.
1. One thousand Quiznos franchisees either closed their stores or sold them for pennies on the dollar over the past 365 day. The reasons are simple:
1. The food costs are the highest in the QSR industry. Expect 35% food costs - 10% higher than Subway and other competitors.
2. Outrageous paper costs at 2.5% about 1% higher than the competition
3. The franchise and ad fees kick in another 12%.
4. Mandatory pricing that keeps Q’s pricing artificially low.
5. Poor food quality - the meatballs are made of pork parts and pressure washed chicken pieces, not ground beef or anything approaching it.
6. Heavy handed tactics against franchisees. Make changes to make money and see how Q lawyers up.
7. Uninspired “chef inspired” recipes. The “event” this month is the meatball sub at $2.99. Referred to on other posts as the slimeball sandwich, this offering is as uninspired as it gets. Pulled several months ago because of poor sales and sitting at 35% food cost think about how many you need to sell at $2.99 to make a PROFIT.
8. A Rudderless Business Plan. With higher costs and a reputation as a premium sandwich shop the current group of “turn-around specialists” decides to take on Subway on price. How has that worked out? 1000 franchisees left out in the cold.
1. The food costs are the highest in the QSR industry. Expect 35% food costs - 10% higher than Subway and other competitors.
2. Outrageous paper costs at 2.5% about 1% higher than the competition
3. The franchise and ad fees kick in another 12%.
4. Mandatory pricing that keeps Q’s pricing artificially low.
5. Poor food quality - the meatballs are made of pork parts and pressure washed chicken pieces, not ground beef or anything approaching it.
6. Heavy handed tactics against franchisees. Make changes to make money and see how Q lawyers up.
7. Uninspired “chef inspired” recipes. The “event” this month is the meatball sub at $2.99. Referred to on other posts as the slimeball sandwich, this offering is as uninspired as it gets. Pulled several months ago because of poor sales and sitting at 35% food cost think about how many you need to sell at $2.99 to make a PROFIT.
8. A Rudderless Business Plan. With higher costs and a reputation as a premium sandwich shop the current group of “turn-around specialists” decides to take on Subway on price. How has that worked out? 1000 franchisees left out in the cold.
NOT EVERYTHING WRITTEN ABOVE IS ACCURATE-IT IS ONE PERSON'S VIEW, BUT THERE MUST BE SOME TRUTH(MEAT) IN IT , RIGHT....????
fayaz@mrfranchiseman.com, 949-253-4610
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