Franchisee profile

 

For every franchisee story about a concept, there is a franchisor story about the operator. Industry experts have categorised and analysed them from both perspectives with some interesting results shown below. I could not help but add my own observations.

Want to know what kind of Franchisee you are ?

 
Read below, then refer to the Article on this website for a fuller more entertaining review of each character
 
 
  1. The Franchisee who leads with two left feet - this guy is the dreamy semi-absentee owner
  2. The gullible rookie - this is the clueless nice guy
  3. The Lover - this is the guy who acts on emotion
  4. The denier - this is the guy who ignores all warnings
  5. The Know-it-all - you cannot teach this guy anything (that is probably me !)
  6. The doubting Thomas - This guy is usually lacking in confidence
  7. The ignoramus - This guy never does his homework.

Having come across many franchisees, I have tried to expose them here and to see if you fit any of these profiles. If you think there is another profile I have omitted, let me know.  fayaz@mrfranchiseman.com