Extreme Pita News, April 2009

Our “Fresh” and “Inspiring Healthier Living” tags was all Troy needed to pair up with the two largest fitness centers in the area; Courts Plus and YMCA. Members from both clubs receive a free bottle of water and a bag of chips with the purchase of any pita. Extreme Pita also reward’s members of Courts Plus Walking Club with a free pita based on individual achievements.

 

Tournaments and days of awareness became saturated with marketing efforts. Troy co-sponsored North Dakota's largest racquetball tournament in March and will co-sponsor an Arthritis walk that has nearly 500 hundred participants this May. Troy

and his team also teamed up with the three local universities to promote Breast Cancer Awareness and a community Health Fair. This one week event targeted 30,000 students and 90,000 residences in the community. In support of the event, Extreme Pita was mentioned in 60,000 event flyers, various public service announcements, and was prominently displayed on thousands of posters throughout the community and universities.

 

Strong Local Store Marketing also includes having a presence within area churches. Extreme Pita began a fundraising campaign for youth groups by approaching ministers and priests of various local churches. Announcements were made to the

congregation to save their Extreme Pita receipts and to donate the receipts during each service. At the end of each month, the congregations would send the receipts to Extreme Pita and Troy would donate 10% of the net sale to that church's youth group. To date, this program has donated close to $6,000 in product and over $2,000 in monetary funds. Catering and the school lunch program has been very successful for Troy and his team and has recently launched a monthly mailing to each business outlining his catering menu and program. 

 

To help keep the Extreme Pita brand name top of mind, Troy produced small 3’ x 2’ roadside signs for each of his locations and wrapped his H3 Hummer with Extreme Pita graphics. The wrapped Hummer provides mobile exposure to motorists when delivering catering orders, and provides stationary exposure when parked outside of the locations closest to the road.

 

Troy Thomson's dedication to his community and the Extreme Pita brand can be credited for the success of the franchise group in Fargo, ND and Moorhead, MN.

 

Congratulations to Troy and his team and we wish you much success in 2009.